An essential part of an organization’s fundraising success is having a plan.

According to Heather Yandow’s 2016 Individual Donor Benchmark Report, having a fundraising plan is the #1 indicator of success. But once you have a plan in place, how do you implement it and who needs to be involved to reach your goals? 




WHC works with you to create a fundraising roadmap that makes the most sense given your staff capacity and budget. 

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A good starting point is evaluating what’s working in your fundraising, your donors' behavior trends, and where you have opportunities to grow. These findings in the assessment will guide what steps you can take to build your fundraising to sustain and grow your donors’ support.

Campaign Feasibility Studies
Launching a campaign is a significant step and a campaign feasibility study can guide how you design this major fundraising effort and what volunteers and elements you will need to be successful. 

Development Planning 
Once you have completed an initial assessment and/or a campaign feasibility study WHC will work with you on creating a concrete development plan. The development plan will include goals, objectives, desired outcomes, and metrics for measuring progress, timelines, and budgets.




WHC helps you create multi-layered fundraising approaches to ensure you are engaging as many donors as you can. We can work with you to create or enhance your:

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Case Messaging
Fundraising all starts with how you tell your story and define your impact and vision for the future so that donors feel inspired to invest in you. We will help you articulate your case, results, and aspirations that you can weave into your messaging.

Collateral Advisement
After your message is complete it is essential to incorporate it with your current collateral. WHC will ensure your message is interwoven in your printed donor materials, website, and social media.  

Annual Fund
Annual Funds are the foundation on which all other fundraising is built. WHC will help you identify how to best prioritize your efforts to grow donor giving levels through targeted activities as direct mail, online giving, and events accounting for staffing and budget resources.

Prospect Research
Whether it’s learning more about the donors you know or identifying new sources of revenue, prospect research helps feed your pipeline. WHC will help you use prospect research more effectively to understand current donors and new prospect potentials.

Major Gifts Strategy
No matter what you consider a major gift, WCH works with you to build more personal donor-centered relationships with your larger individual, corporate, and foundation supporters. 

Donor Engagement/Stewardship
A critical key to successful fundraising is developing meaningful ways to engage your donors beyond their financial contributions. We can advise on ways to steward and increase your donor retention through strategic synergies to maximize their potential commitment.





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Board Training
We provide your volunteer leaders with targeted fundraising training, coaching, and the tools they need to feel empowered to embrace their important role in your fundraising success.

Volunteer Support
Whether it’s a Campaign Committee or a Development Committee, WHC can help you implement the right level of management and tools to help you cultivate your volunteers for sustained reliable support. 

Staff Coaching 
Inherent in all of WHC’s work with you is sharing best practices and serving as a sounding board to problem solve and create a strong fundraising culture within your organization.


Barbara is a consummate professional and has a deep, thorough grasp of non-profit fundraising. She provided expert advice and insights on our end-of year direct mail appeal campaign, our corporate cabinet, and our individual giving program. She has innovative and keen insights, and she worked remarkably well with our president and my team.
— Kendra Davis, Vice President for Philanthropy, Refugees International